For Small Business Owners that are time-poor or have limited resources, the Brand Alignment workshop can help navigate the path forward to grow your brand.
Set clear goals, identify growth opportunities, and create an effective brand strategy action plan to move the business forward.
Learn and understand how to differentiate yourself from competitors in a way that truly reconnects and engages with your target audience through effective performance marketing.
Implement brand strategy frameworks to evaluate your growth and help you continue towards your vision of success while dealing with performance marketing day-to-day activities.
As a small business owner, you face the challenge of managing limited time and resources while being immersed in day-to-day operations. This leaves little room to objectively evaluate the path to growth for your brand.
While you may have a dedicated team to handle sales and marketing tasks, they might lack the necessary experience or engagement to revitalise your brand strategy.
Let me support and guide you.
By working collaboratively, we will understand your current brand equity, ideal customer, and create a clear roadmap for engaging both your team and audience, paving the way for success.
Warren Buffett, Chairman and CEO of Berkshire Hathaway
You've recognised that your business has stalled. Perhaps you've experienced a decline in brand interest, lacklustre marketing results, or misalignment with your business goals.
Feeling unsure of where to begin, or finding yourself pulled in conflicting directions, you understand the need for expert guidance to consolidate and implement your plans. That's where I come in.
This express workshop will help you get your brand back in alignment with an action plan to move forward.
Tailored to give you the exact insights you need to get back on track quickly and efficiently.
We'll review and evaluate your performance marketing assets and channels. Prioritising underperforming areas, and addressing what brand strategy changes, or resources, are needed.
At the end of these sessions, you will have the clarity to move forward with a clear action plan.
In our sessions, we will:
β Review sales & marketing materials
β Current outreach strategy
β Areas to improve brand messaging
β Create recommendations for sales funnels
β Design an action plan for implementation
Inclusions:
+ Pre-Session Discovery before the first workshop
+ Dropbox folder link to upload assets before our first session
+ 2 x 90-minute sessions - fortnightly (via Zoom or if Melbourne based, can be in-house)
+ Worksheets & Action Plan
+ Post-implementation Check-In
+ Phone and email support as needed
I have created the Brand Alignment Workshop specifically to assist overwhelmed Small Business Owners with an efficient and structured performance marketing framework that enables brand growth with confidence and ease. Through the Brand Alignment Workshop, business owners can effectively align their teams with a shared purpose and direction, allowing them to focus on essential day-to-day operations.
With a rich background spanning over 20 years in Distribution, Wholesale, Retail, and e-Commerce, I bring a wealth of digital marketing consultant expertise to your business. Throughout my career, I have consistently demonstrated my proficiency in revitalising brands and igniting remarkable growth for numerous businesses, similar to yours.
"Nikki from DBM Consulting came into my professional world just when I needed her. As a sole trader Architect, I was time-poor and my business needed some attention in branding and goal setting.
After consulting with her, we aimed to market my business model towards fewer numbers but larger more deluxe projects. In doing so we directed my social media, website, back-end SEO and networking to a different end-goal client.
The final product was an improvement in business productivity and a substantial increase in my overall profitability. Nikki was easy to work with and understood that I just wanted results."
Learn how I helped this Australian-made Bath and Body Wholesaler and Retailer implement frameworks to streamline sales and execute a website refresh.
Learn how I helped the Australian Distributors of a Canadian men's underwear brand navigate the complexities of launching a new brand in a new market.
Learn how I helped a Canadian Retailer relaunch their eCommerce store with a clearer, conversion-optimised design alongside their retail revamp.
Learn how I helped this Australian-based business launch a new product, solidifying their position as a leading premier baby keepsake brand.
These workshops are tailored for small businesses like yours, where I will guide you towards growth and expansion. Together, we'll assess your current business position and uncover the barriers that may be impeding your progress. I will equip you with practical tools and strategies to overcome these challenges, enabling you to achieve your desired outcomes.
Personalised guidance, unwavering support, and dedicated accountability. Together, we will dive deep into your business, goals, challenges, and opportunities, ensuring a thorough understanding of your unique circumstances. My objective is to assist you in crafting a well-defined roadmap towards achieving your desired outcomes. Whether you seek to invigorate your existing brand strategy, synchronise your sales and marketing endeavors, address specific competitor challenges, or simply prepare for the next level of growth, I am here to provide the unwavering support, expert guidance, and valuable insights you need to thrive.
Certainly! Many of my clients choose to continue our collaboration after their initial workshop. Once they begin to witness the tangible results and realise that with the right guidance, growth becomes achievable.
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