Elevate your brand's online presence to build trust and capture new sales opportunities. Whether you're starting fresh or optimising an existing ecommerce store, I offer comprehensive solutions to engage customers and drive results.
Leverage my Shopify and Digital Marketing experience to gain valuable guidance and knowledge to grow your ecommerce.
Benefit from a flexible shopify and digital marketing solution that adds immediate value to your ecommerce channel and team.
Streamline processes and maximise efficiency in achieving your eCommerce and digital marketing goals.
As an SMB owner, you deserve a dedicated partner who understands the importance of e-commerce, customer experience, personalisation, and building trust in the online selling space.
With my extensive expertise in Shopify and digital marketing, I am committed to supporting you in achieving your digital goals. Having closely collaborated with numerous SMB owners, I recognise the need to effectively translate your brand into a profitable digital sales channel to drive revenue growth.
- Angela Ahrendts, former Senior VP of Retail at Apple
Tailored to establish or revitalise your brand's eCommerce presence, this 'Done For You' solution aligns your brand to build trust and deliver a memorable customer experience that caters to your ideal customer's needs.
At the end of this project, you'll have a fully responsive eCommerce store, optimised for search visibility and conversion.
Inclusions:
+ 1 x 90-minute Strategy Workshop
✓ Website review (for existing store)
✓ Ideal Client Profile
✓ Competitive audit
✓ Consumer research
+ Dropbox folder link to upload assets
+ Findings & Recommendations
Shopify Build:
+ Expertly crafted responsive website design that seamlessly adapts to all devices
+ Customised homepage strategically positioning your brand's unique value proposition, including seamless social media integration and more
+ Optimised site hierarchy for enhanced navigation and user experience
+ Up to 30 meticulously optimised product pages
+ Up to 10 thoughtfully organised collections, optimised for search visibility
+ Up to 5 pages, encompassing your brand story, about us, shipping details, and more
+ Integration of essential apps to enhance your store's functionality
+ Configuration of payment options for a seamless transaction experience
This solution is tailored to provide a unique and customised Brand Commerce solution, equipping you with the necessary tools and support to thrive in the competitive online marketplace.
Support your refreshed / or newly established eCommerce site with online training that equips your team with the skills and knowledge to maintain the website at its peak performance, implement revenue-boosting strategies, and make data-driven decisions.
In-House Training Module
+ 2 x 90-minute customised recorded Zoom training sessions for your team to ensure best practices for optimisation and revenue conversion
Inclusions:
✓ Training on website management, product updates, content publishing, and more
✓ Introduction and guidance to implement tracking tools that collect data to provide valuable insights and performance metrics for eCommerce websites
✓ Assistance with understanding analytics and tracking performance metrics
✓ Insights for incorporating AI to streamline content
✓ Comprehensive documentation and resources for ongoing reference.
This tailored package equips your team with the necessary skills to effectively maintain the website, optimise it for maximum revenue conversion, and implement best practices in online retail.
Please note that the training module can be customised further based on your team's specific needs and level of expertise.
Designed to drive traffic to your newly refreshed/implemented eCommerce site through a comprehensive funnel strategy.
These workshops will cover the essentials of Digital Marketing including email marketing, social media strategy, SEO content strategies to unlock the full potential of your digital presence.
Inclusions:
✓ 3 x 90-minute workshops (via Zoom or if Melbourne based, can be in-house)
Email Marketing Workshop:
+ Email marketing best practices
+ Automated Flow set ups
+ Strategies for building a strong email list and optimising conversions
+ Segmenting your audience for personalised messaging
+ Crafting engaging email content and effective calls-to-action
Social Media Strategy Workshop:
+ Focusing on developing a robust social media strategy
+ Identifying the right social media platforms for your target audience
+ Techniques for creating compelling social media content
+ Strategies for growing your social media following and engaging with your audience
+ Insights for incorporating AI to streamline content
SEO Content Strategies Workshop:
+ Recommendations for keyword research and optimisation techniques
+ Crafting SEO-friendly content that drives organic traffic
+ Understanding on-page and off-page SEO tactics to boost search visibility
+ Insights for incorporating AI to streamline content
This Brand Accelerator workshop is your comprehensive solution for unleashing the potential of your brand online. With a strong focus on organic growth strategies to empower your business to thrive in the competitive digital landscape.
"Having Nikki on our team was instrumental for our rebrand. She saved us time and stress, addressing considerations we wouldn't have known. With her action plan, I focused on my expertise, while her industry knowledge and seamless execution transformed our retail division. Nikki's warmth and ease made her a delight to work with!"
-
Kelsey Grose
Owner + Principal Designer
Farmer's Daughter Interiors & Homestead
Brand Commerce is designed to support Small Business Owners in refreshing or establishing their eCommerce store in alignment with their unique brand. The workshops are designed to optimise growth and drive sales, equipping you with the knowledge and skills to thrive in the digital landscape.
Educate and empower yourself and your team about Shopify's best practices, enabling your brand to grow with confidence and ease. In addition, you'll gain valuable insights into Digital Marketing practices that will drive traffic and boost visibility for your eCommerce store.
With over 20 years in Distribution, Wholesale, Retail, and e-Commerce, I bring a wealth of expertise to these workshops. Throughout my career, I have consistently demonstrated proficiency in revitalising brands and igniting remarkable growth for numerous businesses, similar to yours.
Learn how I helped this Australian-made Bath and Body Wholesaler and Retailer implement frameworks to streamline sales and execute a website refresh.
Learn how I helped the Australian Distributors of a Canadian men's underwear brand navigate the complexities of launching a new brand in a new market.
Learn how I helped a Canadian Retailer relaunch their eCommerce store with a clearer, conversion-optimised design alongside their retail revamp.
These workshops are tailored for small businesses like yours, where I will guide you towards growth and expansion. Together, we'll assess your current business position and uncover the barriers that may be impeding your progress. I will equip you with practical tools and strategies to overcome these challenges, enabling you to achieve your desired outcomes.
Personalised guidance, unwavering support, and dedicated accountability. Together, we will dive deep into your business, goals, challenges, and opportunities, ensuring a thorough understanding of your unique circumstances. My objective is to assist you in crafting a well-defined roadmap towards achieving your desired outcomes. Whether you seek to invigorate your existing brand strategy, synchronise your sales and marketing endeavors, address specific competitor challenges, or simply prepare for the next level of growth, I am here to provide the unwavering support, expert guidance, and valuable insights you need to thrive.
Certainly! Many of my clients choose to continue our collaboration after their initial workshop. Once they begin to witness the tangible results and realise that with the right guidance, growth becomes achievable.
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