Baby Made, previously known as Belly Art, is a successful service-based business that offers professional belly plaster casting for pregnant women from their Melbourne-based studio. As their popularity grew and serviceability limitations became apparent, the owners recognised the need to develop their services into products. To achieve this, they introduced the DIY Belly Casting Kit, which garnered substantial support from independent retailers, including major players in the Baby/Gifting market.
The Challenge: Establishing Baby Made as the Premier Baby Keepsake Brand
With competition intensifying, Baby Made aimed to solidify their position as the leading brand for baby keepsakes among retailers. Leveraging the brand equity, they had built with the DIY Belly Casting Kit, the owners decided to launch a line extension product. An innovative Baby Keepsake called the Inkless Print Kit.
Solution: A Comprehensive Go-To-Market (GTM) Strategy
Recognising their limited internal resources and being kept busy with operational daily requirements of their already successful business, the Owners of Baby Made sought my marketing consultant assistance to develop and execute a comprehensive GTM strategy. Working collaboratively, I devised a brand marketing strategy that focused on generating market penetration, driving customer adoption, and achieving revenue targets.
Outcome: National Coverage, Rapid Sales, and Database Expansion
Baby Made gained national print coverage in all targeted Baby & Kids specific print and online publications, They sold out of the Inkless Print Kit product ahead of projected timeline, increased sales by 3x and expanded the customer database by 60%.
Baby Made continues to thrive and expand their product range today.
If you're looking to drive market penetration, accelerate customer adoption, and achieve your revenue targets, I can help you devise a customised GTM strategy that will position your business for success. Contact us today to discuss how my sales and marketing advisory services can benefit your organisation.
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