Client
KGM AVS
Services
Website Redesign
Business Type
Service Business
Year Launched
2019
Collaboration
March 2024 – Current
KGM AVS, a service-based audio-visual solutions provider based in Melbourne, is a relatively new player in a crowded AV market.
Business Challenge
Strategic Communication and Website Redesign
The Owner had three primary goals for the business website redesign
- Generate leads
- Increase brand awareness
- Differentiate from major competitors
As a boutique, customer-focused audio-visual solutions provider, KGM AVS needed to communicate their unique value proposition effectively. They sought to position themselves as a ‘Trusted Partner’, offering exemplary, agile, tailored services prioritising customer needs over product pushing.
Business Solution
Establishing a Niche Presence as a Trusted Partner
After conducting an in-depth competitor audit and analysing customer reviews, we implemented various data collection tools to understand current website activities. We presented our research findings along with a wireframe and information architecture. The new website design and copy were tailored to overcome customer pain points, address their wants and needs, convey proficiency and trust, and enhance the overall user experience.
Collaborating closely with KGM AVS, we redesigned their WordPress website, expanding it from a 6-page site with missing copy to a 29-page site with an elevated look. The new site featured improved UX, SEO optimisation, and relevant tools for easy dashboard management.
Business Outcome
Significant Online Presence and Lead Generation
- Impressions: Increased by 498%
- Clicks: Increased by 872%
- Unique Visitors: Increased by 520%
- Leads: Generated 2 warm leads within the first month
Continuing to monitor the site, we provided an action plan with support marketing activities to drive traffic to the site and help improve organic search engine ranking position (SERP).
Client Feedback
“Nikki from DBM was highly recommended to us through a trusted professional relationship, and she has proven to be an exceptional partner. From the very beginning, Nikki has shown unwavering commitment to our evolving project.
As a small business with limited time and resources, we were upfront about our need for both her energy and, at times, a bit of a push to keep things moving. I’m thrilled to say that Nikki rose to the challenge and drove our project to a successful completion with remarkable dedication and expertise.
Her contributions have been so impactful that we continue to rely on her professional services.
Nikki truly is a legend in her field!”– Kris Martin | Director
