Farmer’s Daughter Homestead

Business Challenge

Limited Time and Brand Positioning

Despite its association with the thriving interior design studio and a customer base with a high disposable income, the retail brand struggled to establish its own distinct identity and gain support within the local community despite being located in the busy design studio. 

To overcome this challenge, the owner acquired a double storefront adjacent to the existing location and strategically decided to rebrand, consolidating both businesses under the Farmer’s Daughter umbrella. 

Rebranding efforts were required across both physical and digital assets. Recognising her limited retail experience and time constraints due to a busy design schedule, the owner sought external expertise.

Business Solution

Enhancing Brand Awareness and Engagement

Engaged to develop a roadmap and strategic action plan aligned with the business goals, our role involved providing guidance and support. Additionally, the website rebrand required my expertise to ensure a seamless transition and prevent established SEO value being reduced. Internal staff training and technical process were documented to ensure optimised efforts for organic search growth.

Through collaborative efforts, we successfully launched the rebranded physical and online stores, strategically timed to coincide with the bustling Festive Trading season.

Business Outcome

A Transformative Rebranding and Revenue Surge

The seamless integration of physical and digital initiatives and targeted marketing strategies resulted in significant achievements. With the newly redesigned website achieving after 12 months of indexing

• An impressive 137% increase in online sessions across Canada and the US
• A 97% increase in organic search traffic
• And a remarkable 170% year-on-year sales growth online.

The retail business continues to gain popularity, with monthly community events held in-store and online reach expanding across Canadian provinces and the US to supplement physical revenue. 

Client Feedback

“Having Nikki on our team to help complete our rebrand was instrumental.  I know she saved our team so much time and stress as well as brought up important considerations that we would not have otherwise known about.  

Knowing that Nikki was taking care of developing an action plan and timeline that aligned with our goals for the rebrand allowed me to focus my time on the interior design tasks that are in my field of expertise, not limping through the ones that aren’t.  

Her industry knowledge and resources that she brought to the project were impressive and I very much appreciated the process where we could discuss my goals for the brand and leave it with Nikki to plan and execute without any management on my part.  

Nikki handled a seamless transition as we rebranded our retail division and not only did she do a wonderful job but is also such a friendly, warm person and very easy to work with!” 

– Kelsey Grose. Owner + Principal Designer