Client
Buy Smart Solutions (Retail arm of KGM AVS)
Services
Website Redesign
Business Type
eCommerce (software subscriptions)
Year Launched
2019
Collaboration
May 2024 – current
Buy Smart®Software is the retail arm of KGM AVS. They are also a Preferred Partner of Smart® and work together to retail the Smart® product suite and Lumio software.
Business Challenge
Addressing Conversion and Credibility Issues
Buy Smart Solutions, the retail arm of KGM AVS, allows clients to subscribe or resubscribe to SMART® software, facilitating collaborative experiences. However, the existing WooCommerce platform site lacked the necessary proof points and information to convert organisations effectively, particularly those not already warm leads. The client needed to enhance their online presence and use the site as a lead generator for KGM AVS’s audio-visual solutions service.’s goals included:
- Redesign and optimise the website to improve user experience and conversion rates.
- Integrate the service arm, KGM AVS, to leverage its credibility.
- Function as a lead generator for KGM AVS
Business Solution
Comprehensive Website Redesign and Strategic Integration
The project entailed a comprehensive website redesign, including an improved product catalogue and enhanced site navigation to increase the site’s depth for Google crawling. By integrating various data collection tools and setting up a comprehensive dashboard, we ensured a seamless connection between Buy Smart Solutions and KGM AVS. This approach effectively showcased the credibility and capabilities of both entities while improving the site’s authority and boosting its organic search rankings.
Business Outcome
Successful Launch and Ongoing Optimisation
The redesigned Buy Smart Solutions website redesign has been successfully launched and indexed by search engines. It has been optimised for improved visibility and performance. We will continue monitoring its effectiveness and adjusting as needed to ensure sustained success and growth.
Client Feedback
“Nikki from DBM was highly recommended to us through a trusted professional relationship, and she has proven to be an exceptional partner. From the very beginning, Nikki has shown unwavering commitment to our evolving project.
As a small business with limited time and resources, we were upfront about our need for both her energy and, at times, a bit of a push to keep things moving. I’m thrilled to say that Nikki rose to the challenge and drove our project to a successful completion with remarkable dedication and expertise.
Her contributions have been so impactful that we continue to rely on her professional services.
Nikki truly is a legend in her field!”– Kris Martin | Director
