Van Go Collections

Business Challenge

Recovering from Agency Mismanagement

Due to its unique designs and sustainability appeal, Van Go Collections thrived in gift and homeware stores. The pandemic-driven local holiday boom, fueled by government incentives, further propelled the brand’s growth. However, as borders reopened and the economy slowed, sales began to decline. The client hired a large agency to manage her marketing efforts to sustain the momentum.

The client faced significant challenges with the agency’s lack of promised support and results. Overwhelmed and uncertain about the future direction, she sought to regain control of her budget and strategy to achieve her goals. A referral from another client led her to seek our expertise.

Business Solution

Comprehensive Audit and Strategic Framework

During our discovery phase, we identified three key goals:

• Build a solid local wholesale foundation for expansion overseas
• Optimise online revenue, sales channels, and marketing tactics
• Reach a financial goal to enable her first official hire.

We conducted a revenue channel audit to address these goals and crafted a high-level roadmap to prioritise business needs and overcome challenges. We implemented a marketing framework to ensure consistent efforts and better connection with the target market. Additionally, after refining the brand and marketing message, we designed a strategic brand roadmap to address the business’s most significant challenges and solutions to reach the goals set for the end of the next financial year.

Business Outcome

Renewed Confidence and Clear Direction

While 2024 is set to be a conservative year of consolidation and foundation building for renewed growth, the progress made so far includes:

1. Independence
   Successfully severed the agency control and worked with our Growth Experts who value transparency and authenticity.
2. Foundation
   We established the profitable segments of her current market and tailored the marketing message to address their pain points.
3. Marketing
   Implemented a fresh, consistent marketing approach with a new feel and tagline that captures the brand’s essence.
4. Expansion
   Identified areas for overseas expansion with clear support and a map for achieving this goal.
5. Growth
   Hired a new staff member and prepared for new market opportunities.

Within six months, the client entered the new selling season with a clear direction, a strong foundation, and confidence in her ability to move forward with expansion plans.

Client Feedback

Working with Nikki at Digital Brand Management has been an absolute game-changer for our business. From the moment we began collaborating, she demonstrated a deep understanding of our brand, the digital landscape and our industry. Her innovative strategies, attention to detail, and efficient approach have significantly elevated our online presence, resulting in increased traffic, engagement and sales.

Nikki not only helped us grow, but she also provided us with a much clearer direction for our business. Her insights and strategic planning have been invaluable in shaping our digital marketing efforts, allowing us to focus on what truly matters and make better-informed decisions moving forward.

What truly sets Nikki apart is her ability to seamlessly integrate creativity with data-driven insights while being highly mindful of time deadlines. She not only delivers exceptional work but does so on time, every time, understanding the importance of meeting project timelines without compromising on quality.

Whether it was social media management, content creation, or marketing campaigns, Nikki handled every project with professionalism and enthusiasm, ensuring our goals were consistently met.

I highly recommend Nikki at Digital Brand Management to any business looking to strengthen their digital footprint, connect with their target audience, and gain clear direction on their future growth—all while staying efficient and on schedule.

Victoria Mitchell – Founder | Designer | Director